Voren
A complex trading product, redesigned in eight weeks
Voren lets retail traders build, backtest and export automated strategies without code. Ahead of its public launch, we redesigned the full product experience on a tight deadline.
- UI Design
- UX Strategy
- Design System
- Client
- Voren
- Industry
- Fintech
- Services
- UX strategy, product and interface design
- Timeline
- 8 weeks
The brief
Voren’s node-based Strategy Builder gives traders considerable control, but its complexity needed a clearer interface. As a pre-revenue startup approaching launch, the team needed quality and speed within a defined budget.
The work
Making complex logic easier to follow
We refined the Strategy Builder so traders could work with nodes, rules and inputs directly on the canvas while understanding how their strategy fits together.
From building to backtesting
We designed the wider journey through onboarding, backtesting and optimisation, giving users a clearer path from their first strategy to its results.
One cohesive product
We brought the experience together with a consistent interface and design system across light and dark modes.
The result
We delivered a cohesive product experience across the builder, testing tools and onboarding, supported by a design system for light and dark modes in eight weeks, ahead of Voren’s public launch.
